All case studies
Law Firms· New York, NYSample
Rebuilt the bio page and lateral candidate feedback shifted overnight.
Halden & Cross LLP · An AmLaw 200 firm consolidated a decade of portrait styles into a single house look and captured a fresh library of office environmental imagery.
180
Partners and associates
3
Offices covered
8 → 1
Style vintages consolidated
The challenge
Bio-page portraits spanned eight visual eras, environmental imagery read generic, and lateral candidates were commenting on the inconsistency in first-round interviews.
The strategy
- Ran a three-office firmwide headshot day with a shared wardrobe brief and single crop specification
- Captured a fresh environmental library of every office, conference room, and library
- Established a quarterly returning session for new partners and laterals to keep the roster current
The outcome
Every bio page relaunched with one consistent portrait style and a fresh office library. Lateral candidate feedback about the visual identity shifted from complaint to compliment inside a single hiring cycle.
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