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Financial Services· Charlotte, NCSample
Photographed 240 leaders across four offices in five days.
Meridian Regional Bank · A regional bank rebuilt its entire leadership visual system for a rebrand launch - one consistent style across every office and every seat.
240
Leaders photographed
4
Offices covered
12 days
Turnaround to final delivery
The challenge
The bank's leadership grid mixed a decade of vintages, backgrounds, and camera styles. A rebrand launch was six weeks out and every senior person needed a portrait that read as one firm.
The strategy
- Built a mobile pop-up studio with identical lighting, backdrop, and wardrobe kit at each office
- Scheduled 8-minute slots with a shared prep area and a dedicated hair-and-makeup station
- Ran a single-editor pipeline so the entire 240-person set was color-graded to one house style
The outcome
The full set of portraits landed 12 days after the last shoot day. The rebranded leadership page, IR site, and annual report all launched on time with one consistent look.
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